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Case Night with Michael Pearce
Prof. Michael Pearce kick started this year case night series on January 15th. We were pleased to have Michael share with us a case when social responsibilities become the highlight on marketing a...
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Case Night with Prof. Larry Wynatt
Prof. Larry Wynatt hosted the second case night of this year on February 23rd. On the case night, Larry had shared with us on an IPO decision for a Chinese based technology company. When a company...
View ArticleCase Night – Leading Change by Dr. Gerard Seijts
March Case Night will be on March 26, 2009. We are glad to have Dr. Gerard Seijts on this Case Night. Gerard is a professor of organization behavior at Ivey Business School. March Case Night will...
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Case Night – Marketing & Brand Strategy by Prof. Niraj Dawar
On May 5, we have shared a great night with Prof. Niraj Dawar. We had alumns from different years came back and join us on the discussion. The case discussed was the Splash Corporation expansion...
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Case Night – Strategy Implementation and International Expansion by Dr....
Dr. Stewart Thorhnill had concluded the last Case Night in this year on May 25. We had discussed the case Activplant, which was considering expansion to European market. The discussion involved...
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Case Night with Professor Tony Frost – 29th November, 2010 – FINAL CALL
Managing in a world of volatile exchange rates – The case of the Mexican Peso Crisis In this session, we will tackle a contemporary problem in the global environment of business – exchange rate...
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